If you consider yourself a marketing maven, take a step back and review your current campaigns. Are you marketing to the ever-growing digital crowd? According to Marketers Moving to Digital Media, you probably are. If you’re not, you’re probably looking at options to make you successful at positioning your brand in the online world.
Hey there. I’m Grant Pankonien, a member of the Inside Sales team here at Telligent. I’ve been asked (ok, I begged) to write a blog post talking about the latest articles I happen to come across. Hopefully, with my witty insight, you’ll come away with the latest trends and understand why we at Telligent are so passionate about collaboration software.
For starters, take a look at these recent survey results:
According to eMarketer, “More than 77% of traditional advertising agencies are increasing the amount of digital [marketing] in their budgets by 1% to 29%. And over 10% are upping online budgets by 30% or more.” The majority of companies is seeing that digital (i.e., collaboration) is the place to make their biggest impact. So what’s the latest and fastest growing development on the Web, you ask? One word: Collaboration.
Every day, I have the chance to speak with people who are looking to make an initial investment in digital marketing or increase their current investment dollars. What they all have in common is this: the desire to communicate better with their customers and prospects. When the call starts (and we get past how to pronounce my last name), the “Question of the Day” is posed: How can I (enter potential buyer name here) engage my customers who are already talking about me somewhere on the Internet? My response: Give those customers a place to talk so you can actively participate in the conversation!
Community Server, the proven collaboration platform for online communities and social networks, is my recommended weapon of choice. With Community Server, not only do our current clients see a significant ROI on their digital marketing spend, but they also see the value of their customer conversations. They can manage, lead, and REPORT ON the conversations taking place. No more going to Google and searching for reviews of your brand or latest product.
“The combination of accountability, convergence and the infusion of digital media into every facet of life makes the future look bright—for marketers making the move to digital.” And American companies aren’t the only ones spending more money on digital marketing; European countries are “in” as well. (But we’ll save that topic for another time.)
By the way, my last name is pronounced somewhat how it sounds: [pank-o-nine].
Thanks for welcoming me to the Telligent blogging world!
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